HELLA HEGENBARTH
360° LEARNING CONSULTANT
& BUSINESS PSYCHOLOGIST
I design human-centered learning experiences while creating business impact. Based on psychological principles, strategically effective and digitally scalable.
10+
years of
experience
500+
satisfied
participants
35+
happy
companies
About Me
I bridge the gap between business and psychology – with a clear focus on impactful, sustainable learning. My approach blends strategic thinking with psychological insight to create learning experiences that engage people, shift behavior, and drive real organizational progress. I work with evidence-based didactics, modern tools, and a sharp instinct for audience needs.
End-to-end learning solutions
I support organizations across the entire learning lifecycle – from identifying specific learning needs to designing, delivering, and evaluating effective solutions. Whether it's instructional design, working with tools like Articulate 360, or facilitating engaging, interactive formats, my approach is always strategic, user-focused, and results-driven.
Consulting
Strategic Development of High-Impact Learning Programs
I support organizations in designing and implementing targeted, effective learning programs – with a holistic perspective on content, motivation, and cultural alignment.
What sets me apart:
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Analysis of existing learning structures
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Identification of development needs
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Selection and design of suitable learning formats
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Focus on motivation and transfer effectiveness
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Alignment with organizational culture
01
Concept Development
Effective, Learner-Centered Formats
I design learning experiences with a clear instructional structure, strong practical relevance, and active learner engagement – tailored to the target group, context, and organizational reality.
What matters to me:
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Clear instructional design and meaningful learning objectives
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Activation and engagement of participants
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Bridging theory and practice
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Alignment with culture, processes, and organizational context
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A variety of formats: self-paced learning, blended learning, workshops
02
Implementation
03
Technically and Visually Sophisticated Learning Formats
With a focus on learning behavior, system architecture, and design standards, I create digital learning formats that engage, guide, and deliver lasting impact.
What I bring to the table:
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Development using interactive authoring tools
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Integration with existing tools and processes
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Design using professional visual tools
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Focus on learner-friendly user experience
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Support with LMS integration
Delivery
Learning Experiences with Presence, Interaction, and Empathy
Whether digital or in person – I design learning spaces that activate, connect, and support individual development.
What sets me apart:
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Facilitation of interactive live formats (online & on-site)
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Learner-centered moderation with psychological sensitivity
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Facilitation of workshops and blended sessions
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One-on-one coaching for deeper reflection and sustainable transfer
04
Driving Learning Success with a Focus on Sustainable Development
I assess learning initiatives not just by the numbers, but by their impact on behavior, effectiveness, and long-term growth.
What matters to me:
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Evaluation of learning initiatives with a focus on behavior change
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Combining quantitative data with qualitative feedback
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Applying principles of learning psychology to understand what works
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Viewing learning as a dynamic, ongoing development process
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Supporting the creation of a reflective and impactful learning culture
Evaluation
05
Portfolio
My portfolio demonstrates that impactful learning solutions are effective across industries.
I’ve designed learning formats for organizations in diverse sectors – from cosmetics and financial services to construction, retail, and aviation, as well as media, mobility, and legal tech. Whether in consumer goods, travel retail, or industry associations, I create learning experiences precisely tailored to specific audiences and market dynamics.
“Use this space to share reviews from customers about the products or services offered.”
Aviation Industry
For Lufthansa, I provided consulting support for the training of service teams in the area of ticketing.
Extensive process documentation was transformed into an interactive dashboard – clearly structured, situationally accessible, and tailored to the day-to-day workflows at the counter and in the service center.
Key focus areas:
Knowledge transfer optimization
Performance support
Process digitalisation
Legal Consulting / Legal Tech
In collaboration with the Legal Tech Association, I played a leading role in the development and implementation of an AI training program for law firms.
The program was designed to provide industry-specific knowledge on the applications and potential of AI tools. Its goal: to offer a hands-on introduction to AI and create clear, practical connections to everyday workflows in legal practice.
Key Focus Areas:
AI literacy in the legal sector
Digital innovation capabilities
Practice-oriented knowledge transfer
Consumer Goods / Beauty & Care
In collaboration with Schwarzkopf a digital learning experience was developed for salon owners, providing foundational knowledge on sustainability along with industry-specific approaches.
The focus was on practical upskilling, offering concrete recommendations for making salon operations more sustainable. The e-learning format was interactive, user-focused, and tailored to the everyday realities of the hairdressing profession.
Key Focus Areas
Building sustainability competence
Delivering industry-specific knowledge
Action-oriented learning
Construction / Project Development
For Otto Wulff I supported the development of project leads – a role characterized by high levels of responsibility and entrepreneurial scope.
To this end, a workshop format was designed and delivered to convey core values and business-critical processes. This evolved into a quarterly workshop series aimed at continuously strengthening this key role within the organization.
Key Focus Areas
Strengthening role clarity
Values-based leadership
Structured talent development
Travel Retail
For Gebr. Heinemann a 10-week blended learning program was designed specifically for employees across different levels of the organization.
The focus was on personal development through self-reflection, self-awareness, and self-leadership.
Digital learning impulses, in-person workshops, coaching, and practical transfer elements created a holistic learning experience – with measurable impact. The program was subsequently rolled out company-wide.
Key Focus Areas
Strengthening self-leadership
Promoting conscious action
Developing inner attitude and mindset
Premium Spirits
For various departments at Jägermeister I developed tailored learning formats – from blended learning concepts and e-learning experiences to gamified modules.
The content spanned HR topics such as onboarding, values-based leadership, and leadership development, as well as sustainability training for trade marketing and brand-specific learning modules.
All formats were interactive, brand-aligned, and carefully tailored to the respective target audiences.
Key Focus Areas
Strengthening a values-driven learning culture
Promoting sustainability in the sales context
Fostering role clarity and employee engagement
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