portfolio
Effective formats for complex realities
My portfolio demonstrates that impactful learning solutions work across all industries. I have developed formats for companies in a wide range of fields – from cosmetics and financial services to construction, retail, and aviation, as well as media, mobility, and legal tech. Whether in the consumer goods industry, travel retail, or industry associations, I design learning solutions that are precisely tailored to target groups and market conditions.
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aviation industry
For Lufthansa, I provided consulting support for the training of service teams in the area of ticketing.
Extensive process documentation was transformed into an interactive dashboard – clearly structured, situationally accessible, and tailored to the day-to-day workflows at the counter and in the service center.
Thematic focus areas:
Knowledge transfer optimization
Performance Support
Process digitization
Legal advice / Legal Tech
Together with the Legal Tech Association , an AI training course was developed for law firms, providing industry-specific knowledge about the applications and potential of AI tools. I played a leading role in the development and implementation of the program. The goal was to make the introduction to AI practical and to establish concrete applications for everyday law firm work.
Thematic focus areas:
AI expertise in the legal field
Digital innovation capability
Practical knowledge transfer
Consumer Goods / Beauty & Care
In collaboration with Schwarzkopf a digital learning experience was developed for salon owners, providing foundational knowledge on sustainability along with industry-specific approaches.
The focus was on practical upskilling, offering concrete recommendations for making salon operations more sustainable. The e-learning format was interactive, user-focused, and tailored to the everyday realities of the hairdressing profession.
Key areas of change
Building sustainability expertise
Industry-specific knowledge transfer
Action-oriented learning
Construction / Project Development
For Otto Wulff, I supported the development of project managers – a role with a high degree of personal responsibility and entrepreneurial scope. A workshop format was designed and implemented to convey core values and company-relevant processes. This led to a quarterly workshop series for the continuous strengthening of this key role.
Key areas of change
Strengthen role understanding
Values-based leadership
Structured personnel development
Travel Retail
A 10-week blended learning program was designed for Gebr. Heinemann , specifically targeting employees at different levels. The focus was on personal development through self-reflection, self-awareness, and self-leadership. Digital learning modules, in-person sessions, coaching, and practical application enabled a holistic learning experience – with measurable success. The program was subsequently rolled out company-wide.
Key areas of change
Strengthen self-leadership
Promoting conscious action
Further develop inner attitude
Premium Spirits
Tailor-made learning formats were developed for various departments at Jägermeister – from blended learning concepts and e-learning experiences to gamified modules. The content ranged from HR topics such as onboarding, values education, and leadership roles to sustainability training in trade marketing and brand-specific learning content in the brand management area. The formats were interactive, brand-aligned, and consistently tailored to the respective target groups.
Key areas of change
Strengthening a values-oriented learning culture
Sustainability in the sales environment
Promoting role understanding and employee retention
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